Woonbong Na: search on Z-Library

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1

Why buy second‐best? The behavioral dynamics of market leadership

Na, Woonbong, Son, Youngseok, Marshall, Roger

Journal:

Journal of Product & Brand Management

Year:

2007

Language:

english

File:

PDF, 299 KB

english, 2007

2

Brand power revisited: measuring brand equity in cyber‐space

Na, WoonBong, Marshall, Roger

Journal:

Journal of Product & Brand Management

Year:

2005

Language:

english

File:

PDF, 292 KB

english, 2005

3

Endorsement Theory: How Consumers Relate to Celebrity Models

Marshall, Roger, Na, Woonbong, State, Gabriel, Deuskar, Sonali

Journal:

Journal of Advertising Research

Year:

2008

Language:

english

File:

PDF, 387 KB

english, 2008

4

Validation of the “Big Five” Personality Traits in Korea : A Comparative Approach

Na, Woonbong, Marshall, Roger

Journal:

Journal of International Consumer Marketing

Year:

1999

Language:

english

File:

PDF, 80 KB

english, 1999

5

An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message

Roger Marshall, Na WoonBong

Journal:

Journal of Interactive Marketing

Year:

2003

Language:

english

File:

PDF, 78 KB

english, 2003

6

Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour

Sharma, Piyush, Marshall, Roger, Alan Reday, Peter, Na, Woonbong

Journal:

Journal of Marketing Management

Year:

2010

Language:

english

File:

PDF, 281 KB

english, 2010

7

A Cross-Cultural Reference of Business Practices in a New Korea: Eun Young Kim, Quorum Books, Connecticut, 1996.

Journal:

Journal of Business Research

Year:

2000

Language:

english

File:

PDF, 46 KB

english, 2000

8

Microchamber/nanodimple polystyrene surfaces constructing cell aggregates fabricated by thermoset mold-based hot embossing

Choi, Min Jin, Cha, Kyoung Je, Kim, Hyung Woo, Na, Moon-Hee, Lee, Bong-Kee, Hwang, Woonbong, Kim, Dong Sung

Journal:

Microelectronic Engineering

Year:

2013

Language:

english

File:

PDF, 2.43 MB

english, 2013

9

Response-time measurement of group purchasing-decision power structures

Roger Marshall, Peter Alan Reday, Na Woonbong, Shashank Shekhar Agrawal

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 201 KB

english, 2007

10

A cross-cultural assessment of the advertising agency selection process: an empirical test in Korea and New Zealand

Na, Woonbong, Marshall, Roger

Journal:

International Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 1.05 MB

english, 2001

11

Decision system analysis of advertising agency decisions

Na, WoonBong, Marshall, Roger, Woodside, Arch G.

Journal:

Qualitative Market Research / An International Journal

Year:

2009

Language:

english

File:

PDF, 254 KB

english, 2009

12

An empirical study of the purchase role structure in Korean families

Woonbong Na, YoungSeok Son, Roger Marshall

Journal:

Psychology and Marketing

Year:

1998

Language:

english

File:

PDF, 164 KB

english, 1998

13

Purchase-role structure in Korean families: Revisited

Woonbong Na, Youngseok Son, Roger Marshall

Journal:

Psychology and Marketing

Year:

2003

Language:

english

File:

PDF, 69 KB

english, 2003

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